COMMERCIAL
Tell your story. Reach your audience. Educate your customers.
Patton Productions creates highly focused, expertly crafted commercial videos that tell your brand's story in a fresh and innovative way.
Infusium23 Hair CarePatton Productions recently produced a series of web-ready commercials for Infusium23 Hair Care using in-studio interviews with stylist Gavin Harwin, and cutting edge, creative video work shot on location in a downtown NYC salon. Our hip and fresh commercials were used to introduce the Infusium23 line to consumers, utilizing Gavin's expert hair care advice and our depiction of each model transforming from her bad hair day to a "better than ever" hair day.
Lonny Magazine - Deborah Lloyd, Creative Director of Kate SpadePatton Productions had an unforgettable day working with Lonny Magazine to capture Deborah Lloyd, Co-President and Creative Director for Kate Spade, for a behind-the-scenes video tour of her beautiful upstate summer home, which we also edited. Our creative and colorful short film was featured online as a companion to their interview, and seamlessly blended with Lonny's talented artistic direction. www.lonnymag.com.
Editor TV - EditorAtLarge.comPatton Productions was selected to shoot and produce a series of event promos for an innovative new website, Editor At Large - which connects magazine editors with writers, photographers and designers in the shelter industry. Our edgy, informative videos capturing industry events such as this one for Showtime have helped generate a flood of new visitors to the company's just-launched website - www.editoratlarge.com.
Columbia Secondary SchoolWhen the principal of 2 year-old Columbia Secondary School wanted to boost public awareness of its innovative curriculum and generate funding for the school's continued expansion, he turned to Patton Productions. CSS is a fascinating and unique public middle school designed especially for gifted minority students whose interest lay in technical areas. The following is taken from our 12 minute marketing/fundraising video for the school. (excerpt)
Children Are People, Inc.We were commissioned to produce the first ever fundraising/promo for Children Are People, an incredibly unique and highly effective after-school program for at-risk youth in Nashville, Tennessee. It's founder, Fred Bailey - who is blind - transformed his own disability into an inspiring example for young people struggling to reach college against all odds. (excerpt)
Global Leaders Initiative - Mt. Kilimanjaro ascentCommissioned by Outward Bound Intl., this film was used to promote an innovative, new program designed to usher in a new era of collaboration among global leaders. In this pilot project, a diverse group of emerging leaders in different fields from around the world are faced with a challenge that can only be achieved together - climbing Africa's Mt. Kilimanjaro. (excerpt)
Outward Bound SpainOur crew traveled to north-central Spain's Rio Tajo to film OB España's summer expedition for teens. Our intrepid crew camped, canoed, climbed and rapeled for several days alongside director Jorge Lantero, his staff and more than a dozen participants. The result was a promotional video which has helped to broaden awareness of their unique and impressive outdoor leadership program. (excerpt)
Shiva Rea - Yoga for JapanPatton Productions was contracted by Be Yoga Japan, a Tokyo-based Yoga Studio to produce two DVDs featuring renowned yogini Shiva Rea. The DVD was distributed by Columbia Music in Japan. (excerpt)
FlexoFactor supplement - featuring Alonzo MourningPatton Productions line-produced a series of infomercials featuring pro basketball star Alonzo Mourning and shot using a green screen. These were distributed as part of a successful national cable TV campaign.